According to the research, this generation is becoming Industry Email List increasingly digital. More and more digital devices are placed in the house, connected to each other and used 'smart'. Online purchasing behavior Generation X: ease of ordering process, contact Industry Email List customer service, online payment requests. In addition, online shopping has also become more important for this group since corona, but that is the case with every generation. This group Industry Email List pays attention to an easy ordering process, good delivery service and clear information about the products.
Generation X prefers to place orders online via Industry Email List the laptop and via a webshop with a quality mark and good customer service. A third indicate that they sometimes have difficulty making contact with the webshop. So a missed opportunity. There is Industry Email List also a large increase in the use of smartphones for watching TV, videos and movies. On which devices do Dutch people watch TV, videos or films? Baby boomers: Facebook & physically to the Industry Email List supermarket Then the last group: 61 to 76 years. The oldest group in this study. Despite the corona crisis, this generation still prefers the physical store.
This generation can now place orders online, but Industry Email List if they can choose, they go to the 'brick shops'. This group is therefore not a fan of Gorillas, but just of the physical supermarket. Online shopping behavior Baby boomers: quality marks, Facebook, preference for physical groceries. Facebook is the primary social media channel for the Baby Boomers. That Industry Email List has of course been known for a long time. But where the other Industry Email List generations (sporadically) still use Facebook for inspiration, this group is there to maintain contacts. Also with companies! So if this generation is your target audience, make sure your webcare is active on this platform.