Behind this small screen, we have gone from TV shopping to live e-commerce. Every change is technological innovation and social development, but we have gone through nearly 30 years. In 2020, it can be said that it is the explosive year of online celebrity live streaming. Many platforms and Internet celebrities have joined the camp of live streaming. There are also many ordinary netizens who have joined this visible and intangible carnival. Especially during this epidemic, the Internet celebrity economy has exuded its unique charm, allowing many people to see another growth point of the Internet economy. In addition to the well-known Internet celebrities,
there are also many celebrities who have not appeared in front of the screen to live broadcast and bring goods, and have joined this camp one after another. But in fact, behind this small screen, we have gone from TV shopping to live job title email list broadcast e-commerce. Every change is technological innovation and social development, but we have gone through nearly 30 years on this road. TV shopping, creating a precedent for people to shop remotely Whenever TV shopping is mentioned, many consumers have more or less negative associations. Such as exaggerated propaganda, high-priced and low-quality products, etc.
But in fact, when we look back, no matter how many difficulties and problems encountered in the road of development, China's TV shopping has a history of 28 years. In 1992, the Pearl River Channel of Guangdong Province took the lead in broadcasting the first shopping program in mainland China, and the first shot of China's TV shopping market was officially fired. In 1996, Beijing BTV, the first professional shopping channel in mainland China, was launched, marking that the professional and vertical TV shopping channel officially entered the daily life of the common people.
On August 1, 2006, the State Administration of Radio, Film and Television and the State Administration for Industry and Commerce issued regulations and decrees that five categories of commodities (referred to as black five) such as drugs, medical equipment, breast enhancement, weight loss, and height-enhancing products shall not be broadcast on TV shopping programs (hereinafter referred to as the “Black Five”). "Banning Order"), it can be said that TV shopping has been hit hard for the first time since its launch in China,
and TV shopping suffered a serious reputation crisis. On December 28, 2006, CCTV announced the launch of the "CCTV Shopping" channel, which marked CCTV's official entry into the field of TV shopping. And dozens of emerging TV shopping channels, such as Happy Shopping, Yihe Shopping, and Jiajia Shopping, have also appeared in China. On May 3, 2007, Acorn International, a TV direct-sale shopping company that has been criticized, was officially listed on the New York Stock Exchange, becoming the first Chinese TV direct-sale shopping company to be listed overseas.